Blue Dart bridges distances this Raksha Bandhan with ‘Rakhi Express’

26 July, Mumbai

Blue Dart Express Limited, South Asia’s premierexpress air and integrated transportation, distribution andlogistics company, once again bridges distances and delivers lovethis Raksha Bandhan with the launch of ‘Rakhi Express’.

Rakhi Express is a unique, customised service that will be availableat all Blue Dart DHL retail stores. Catering to both domestic andinternational markets, this exclusive service is available at all587 Blue Dart – DHL retail stores across the country.Through its wide network of 35,125 locations in India, Blue Dart’sRakhi Express will enable customers to go beyond boundaries tocelebrate Raksha Bandhan, with a secure and timely delivery of your’Rakhis’ anywhere in the country.

Sisters can walk in to any BlueDart-DHL retail store to send their ”Rakhis ” in a speciallydesigned ”Rakhi Envelope ”with a personalized greeting card for Rs 250 only. 5 lucky customers stand a chance to win an exclusive Dell Tablet andmuch more by filling a slogan form that makes them eligible toparticipate.

Commenting on this festive occasion, Ketan Kulkarni, Senior VicePresident & Head- Marketing, Corporate Communications andSustainability, Blue Dart, said, ”Rakhi is a symbol of the eternalbond between a brother and sister.”

”With Rakhi Express we are trying to go beyond boundaries tostrengthen this bond. We are sensitive to the fact that customersdemand a speedy and hassle free experience, when dispatching thisspecial token of love to their sibling. Through this service we willonce again give sisters an opportunity to be connected in the spiritof Raksha Bandhan and manifest love for their brothers who resideaway from them. Blue Dart has always been a customer centric companyand we are constantly exploring new ways to provide value addedservices to meet our customers’ needs. Adding up to the festivitiesand excitement, 5 lucky customers stand a chance to win an exclusiveDell Tablet by taking part in a slogan based contest”,kulkarni added.

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