27 October, New Delhi
Hinduja Group company’s Gulf Oil Lubricants India Limited (GOLIL) today said it has entered into a strategic Original Equipment Manufacturer tie-up with the leading motorcycle maker Bajaj Auto Limited to manufacture and supply lubricants.
Under this tie-up, the company will manufacture Bajaj Genuine Oil in their manufacturing facility and distribute these lubricants in Bajaj Auto’s dealer network as well as tap into the bazaar market through Gulf’s dealer network and in rural areas, GOLIL said in a filing to Bombay Stock Exchange.
“Bajaj evokes inspiration across generations. Bajaj Genuine Oil, with its long drain interval of 10,000 km, is yet another addition to the range of products with differentiated value propositions,” Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited said in a statement.
“This association, our first OEM tie-up in the two-wheeler segment, will help us grow further in the Motorcycle Oil segment where we have a strong presence in the “Bazaar” and also provide a platform to increase the reach of the Bajaj Genuine Oil in the markets,” he added.
These lubricants are available in two variants, 10W-30 (for bikes up to 100 cc) and 20W-50 (for bikes above 100 cc).
Gulf Oil is among the fastest growing brands in the Indian lubricants industry with presence in a large base of retail counters and independent workshops.