Sachin Tendulkar has been named as the brand ambassador for ICC Cricket World Cup next year. This was announced by the International Cricket Council in Dubai today. In his new role, he will promote and support a variety of ICC initiatives to enhance the profile of the tournament to be held in Australia and New Zealand from 14 February to
29 March. Tendulkar has been the ICC Ambassador for the ICC Cricket world cup co-hosted by Bangladesh, India and Sri Lanka in 2011.
Tendulkar said, he is delighted and honored to be the ICC Cricket World Cup Ambassador for the second successive time. He said that lifting the World Cup is every international cricketer’s quest and the tournament brings out the best of individuals and competing teams. Tendulkar added that the image of the champion team lifting the World Cup inspires many youngsters around the world and gives them a dream to chase which he fulfilled after 22 years of relentless pursuit by being part of the victorious Indian team in 2011. ICC Chief Executive David Richardson said, Tendulkar is an inspiration for sportspeople for his endurance, perseverance, talent, personality and commitment to the game.
Tendulkar played for India in 200 Tests, 463 One-Day Internationals and one Twenty20 International. In a career spanning 24 years, the 41-year-old scored a total of 34,357 international runs and 100 centuries. Tendulkar added the missing World Cup title to his long list of achievements in his sixth attempt in 2011. He is the all-time leading run-getter in World Cup history with 2,278 runs in 45 matches at an average of 56.95. He was awarded player of the tournament in the ICC Cricket World Cup 2003 for his 673 runs. The 11th edition of the ICC Cricket World Cup kicks off in Christchurch on 14th February when co-host New Zealand take on former champion Sri Lanka. On the same day in Melbourne, Australia plays against England. 49 matches will be played across 14 venues.