11 February,New Delhi
TVS Accessories, which recently re-branded from Jazzmyride, has scaled up the auto accessories business in India by launching a private label, “myTVS”.
They were also a part of Auto India Expo 2018, held at Pragati Maidan, here where great variety of products were displayed and offered.
myTVS offered a wide variety of 85 high-quality accessories products across audio/video infotainment, mobility, car utilities like vacuum cleaners, tyre inflators, essentials like wiper blades, and horns. Within 6 months of the brand launch, the brand has received overwhelming market response due to the wide product portfolio, quality focus with assured warranty of upto 2 years, innovative product offerings and value for money pricing.
myTVS products are now sold across more than 1500 retail stores and all major e-commerce portals like Amazon, Flipkart, PayTM Mall etc. in India. The brand claims to have sold more than 2 lac units so far and is growing at a rate of more than 50% MoM.
“The products offered under the brand are a result of extensive India focused consumer research. There had always been a need for India specifIc products, backed by a trustworthy brand to organize the largely unorganized auto accessories market,” TVS Accessories Founder & CEO Sunil Dhingra says.
Through private labels like myTVS, they have been able to offer amazing value for money to the customers coupled with quality and trust of TVS brand through upto 2 years of warranty promise on their offered product range.
The company also has plans to introduce more innovative accessories and sell them across other international countries as well, Dhingra said.
TVS Accessories is a joint venture between the founders and TVS Automobile Solutions Pvt. Ltd., part of the $6 billion TVS Group. TVS Automobile solutions had last year made an investment of 75 crores in three startups, including Jazzmyride.