19 July,New Delhi
Uber India Wednesday announced the launch of a national campaign ‘Decongest India’ – a nationwide effort to identify and curb causes of congestion, starting with New Delhi.
The campaign reaffirms the ride-sharing technology firm’s resolve to make a difference to congestion by harnessing the promise of shared mobility.
As part of this campaign, Uber will be focusing on driving data-backed conversations on solving for congestion across Delhi, Kolkata, Mumbai and Bengaluru in the coming days. With studies suggesting that a private car remains unutilised for 96 per cent of its time and average occupancy rates around 1.14 people per car, re-imagining utilisation of existing resources can help build a real alternative to a world that moves like a jam and looks like a parking lot.
Emphasizing the need to address the congestion bred mobility crisis and service the city’s growing economic, social and environmental needs, Shweta Rajpal Kohli, Head of Public Policy for Uber India & South Asia, said “With the launch of Decongest India, we are hoping to draw the attention of policy makers on how cars can be part of the solution – rather than the problem. The first leg of the campaign is focused on Delhi — clearly one of the most polluted and congested cities. We are delighted that Delhiites have embraced shared mobility in a big way — but the citizens of Delhi can do their bit to make their city more liveable, by carpooling and taking public transport.”