Tata Motors announces commercial launch of its cool new hatchback, the TIAGO

11 April, Kolkata

Tata Motors announced the commercial launch of its cool new hatchback, the TIAGO with cutting edge design, technology and driving dynamics to create new segment benchmarks in the industry.

At a starting price of INR 3.37 lakhs, ex-showroom, Kolkata, for the Revotron 1.2L (petrol) variant and INR 4.14 Lakhs, ex-showroom, Kolkata, for the Revotorq 1.05L (diesel) variant, the TIAGO will be available for sale, across the country in over 597 Tata Motors sales outlets, from today.

Tata Motors will also take its customer service engagements to the next level with the launch of Tata Motors | Service Connect, a new customer application for TIAGO customers, to make the post-purchase experience easy and stay connected with them at all times for a hassle-free service experience. Besides providing free pick-up and drop service, Tata Motors Service will also offer loaner cars for repair services if it requires the car to be at workshop overnight.

Speaking at the launch, Guenter Butschek, Chief Executive Officer and Managing Director, Tata Motors, said, “The TIAGO reflects our passion and commitment to bring exciting, technology driven cars into the market. Class leading features, advanced driving dynamics, outstanding fuel efficiency, offers a great value for a contemporary, young car.”

According to Mr Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “The TIAGO is the first car to be launched under our Made Of Great campaign and the first to embody our new IMAPCT Design language. This globally bench marked car, represents the next big leap in our transformation journey. We are confident that TIAGO’s strong and distinct character will make it stand out in this highly popular but immensely competitive segment.”