Welspun to foray into mass home textile market

10 August, Ahmedabad

Welspun India Ltd, one of the world’s leading home textile companies, which has both its Indian manufacturing units based in Gujarat, today said it would foray into the mass market around Diwali this year.

Addressing a press conference here, head of the domestic business of Welspun Global brands ltd, Subrata Pal said the company has so far been in premium brand market with patented hygrocotton products sold under its own brands like Spaces home & beyond, Christy, Hygro Comfort and others in India and 32 other countries including the US.

He said the company would launch its brand Welhome, priced keeping in mind the urban middleclass, around Diwali this year.

Mr Pal said total size of the Indian home textile market was worth Rs 47,850 crore of which Rs 33,000 crore were in urban areas and 18,690 crore in the cities with over two lac population. ‘But the sorry part is that of the 47,850 crore only 2,131 crore is branded market. Rest is unorganised. We deal with this small part and our premium products include towels, bed sheets and others,” he said.

”Our patent premium products using 100% Indian cotton, hygrocotton, with yarns having air bubbles to make the bed warmer in winter and cooler in summer, launched in the US four years back and In India 6 to 7 months ago is faring well. Now we will also target the mass market with our Welhome brand of products,” he said.

The company has modern manufacturing facilities at Anjar and Vapi in Gujarat, where it produces the entire range of home textiles for bed & bath category.