TATA Motors Will Be Principal Sponsor Of RCB In IPL-2015

02 April, Mumbai

Tata Motors Thursday said that TataBolt will be the Principal Sponsor of Royal Challengers Bangalore(RCB) in the Indian Premier Leagues eighth season which starts from8th of April.

It will occupy the leading arm position on RCB playing jersey.This association will extend the brands existing relationship which was established during IPL 2014.

Tata Motors and RCB will shortly launch campaigns to promote this association and will roll-out joint initiatives across mediums to engage with their customers and RCB fans across India.

Announcing the tie-up Mayank Pareek, President, Passenger Vehicles, Tata Motors, said, ”We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback”

Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL, he said adding “ We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India.”