Flipkart Ties Up With Mahindra To Market SUV

16 January, New Delhi

Flipkart, leading marketplace, today said it has tied up with automobile company Mahindra & Mahindra Ltd (M&M), to open online bookings for SUV – KUV100, exclusively through online portal.

The online bookings for the compact SUV will be open from mid-night of January 18, 2016.”Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country.

First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkarts extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online, Anil Goteti, Vice President – Business, Flipkart said.Flipkart had launched automobiles as a category last month.

It currently also offers a wide range of automotive accessories as part of its endeavour to become a destination for all automotive needs.

Speaking on the association with Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, We are happy to announce this tie-up with Flipkart, one of the pioneers in the e commerce category. Being two young brands, bothKUV100 and Flipkart complement each other.