Tata Motors appoints actor Akshay Kumar as brand ambassador

27 December, New Delhi

Leading automotive player Tata Motors today announced the appointment of Bollywood film star Akshay Kumar, as its brand ambassador for its Commercial Vehicle Business Unit.

Indian Cinema’s ‘original Khiladi’will make his blockbuster entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles, slated in January 2017, the company said in a statement.

Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors said, “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. More importantly, he blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors’ Commercial Vehicles Business.”

Tata Motors’ association with Akshay Kumar for Commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017.

Speaking on the association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote.”