J Walter Thompson To Bild “Brand Odisha”

18 November, Bhubaneswar

Eyeing for an international presence in the global industries and investment map, the Odisha government has roped in famous marketing agency J Walter Thumpson to build brand Odisha.

Official sources here today said the state government wanted to make Odisha as an investment destination choice.

The government has identified downstream industries and ancilliaries, textile, ESPM, food processing, plastics, Chemicals and Petro chemicals sector as the prime focus area for investment.

The state has the faster growth rate than the national average and it is also rapidly improving in the ease for doing business.

With abundant resources and low cost of setting up and running business, Odisha could be an ideal investment destination and accordingly the state government is contemplating to design a striking logo for Brand Odisha.

The Odisha Vision 2019 envisaged industrial development in the state through manufacturing and set an objective of 60 per cent increase in the manufacturing sector.

Officials sources said the state has 18 per cent share in the countrys FDI proposal and considered as the largest steel producer in the country.

This apart the state and more particularly, Bhuabneswar has been ranked as the safest state capital to live in.