Maruti Suzuki NEXA inaugurated its fourth showroom in Kolkata
22 September, Kolkata
Expanding its premium automotive experience, India’s leading passenger vehicle maker, Maruti Suzuki India Limited today inaugurated its 4th NEXA Showroom in Kolkata, Salt Lake City. NEXA, the fastest growing auto retail channel in India, with over 270 outlets NEXA is now present in more than 160 cities and has already sold around 3,00,000 vehicles since its inception.
NEXA Salt Lake (Jyote Motors Motors) in Kolkata is the 4th NEXA showroom in the city. NEXA, one of the most important initiatives by Maruti Suzuki in its journey of achieving 2 million sales target in 2020, has redefined the car purchase experience in India. At present, the cars sold through NEXA are: premium cross-over S-Cross; premium hatchbacks Baleno and Baleno RS; premium urban compact IGNIS; and premium sedan Ciaz.
Launched in July 2015, NEXA, the premium automotive retail channel of Maruti Suzuki has enabled the company to attract newer categories of customers while retaining existing customers within the fold. Inaugurating the 4th NEXA showroom in Kolkata, Executive Director (Marketing & Sales), Maruti Suzuki India Limited R S Kalsi said, “Since its launch, NEXA has received a tremendous response and appreciation from its customers. NEXA has transformed the way cars are sold in India and has created a niche in the market for customers who desire a unique car buying experience, built on pampering, innovation and technology.”
” With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. We have taken the challenge to create newer segments to fulfill the wishes of our customers,” he said. “NEXA will continue to create new and unique experiences for its customer beyond selling cars, and forge relationships which last beyond car purchase. NEXA is a response to changing customer needs, expectations and aspirations,” Kalsi added.
NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers. In doing this, NEXA is creating properties around Fashion, Music and Travel in order to build communities amongst people who share common passion in these genres.