Surya Roshni starts nationwide consumer awareness campaign against spurious LED products
13 February, New Delhi
Surya Roshni, leading brands selling Lighting and Steel pipe products has commenced a nationwide campaign to create awareness among the consumers about the menace of fictitious and spurious LED products in the market place.
The Company is one of the leading brands selling Lighting and Steel pipe products not only in the Indian market, but also exporting to over 50 countries across the globe. Surya is a household name in the country today.Recently in Delhi’s Jagatpuri area, Delhi Police carried out search operations and found a distributor using the name of Surya brand and misguiding the customers by making duplicate and inferior LED products. These products were seized by the police from his godown and a case of fraud, cheating and doing harm to the public in general and consumers in particular has already registered.
On the issue, Surya Roshni’s Managing Director, B Raju said, “Surya products are used today in every household and they are available at every electrical counter and enjoy excellent patronage from dealers and customers. Surya brand is very popular and the demand for Surya products is very high. Such incidents involving duplicate products made by illegal vendors will never be tolerated by the company since customers buy our products based on the trust factor.”
He said, “The Government exchequer is also deprived of the revenue as the products are traded illegally and the taxes are not paid by these vendors. To ensure availability of genuine Surya products, we shall be continuing with our efforts to stop this practice across the country.”
Surya is also taking up different awareness campaigns to educate consumer retailer, dealers, distributors and general traders to make them aware about spurious and fictitious products. Surya is a leader and enjoys number two position in lighting trade segment in India.
The Company has recently introduced its best LED product range in the market keeping in mind energy conservation and suitability to its mass customers. Surya Group is over Rs 4000-crore company.
The Company has been reaching out to its customers through its wide network of 2000 distributors & over 2-lakh dealers across India. The company has invested a huge amount of Rs 50-crore in LED R&D segment and will also invest more in future to give its customers the best and innovative products.