Volini Launches Spray In AP, TS Markets
17 November, Hyderabad
Volini, a pain reliever and a brand of Sun Pharma today launched Volini Spray with 360 degree technology in Andhra Pradesh and Telangana markets.
The product was launched by World Tennis champion and Volini brand ambassador Sania Mirza in presence of Sun Pharma Vice president and Head, Global Consumer Healthcare Subodh Marwah. Talking to newsmen , 360 degree technology in Andhra Pradessh and Telangana with Sania, who echoes out vision of improving performance.
As market leader in the analgesics spray category, we are continuously working to bring innovative products for the consumers. Our research indicated that when pain occurs in hard to reach areas, the spray can be inverted causing loss of medical formulation by upto 40 per cent resulting in less relief from pain.
Through Volini Spray with 360 degress technology we are addressing this problem, by providing more effective relief at every angle. We are positive that this unique product will provide an exciting opportunity to grow our business across southern market, he said.
Speaking about her association with Volini, Ms Sania Mirza said I am glad to be associated with Volini and celebrate this launch in my hometown. As an athlete, I understand the importance of an effective pain reliever as I battle pain all the time. I push myself to achieve the next level each time and Volini has been my go-to pain reliever. When I am on the court, pain strikes me at any part of the body and this revolutionary 360 degree spray from Volini is the perfect solution as it insures that athletes like me get effective relief at all angles of use. I am very delighted to be a part of Volinis family to relieve pain from peoples lives, she said.
To a question , Subodh said in India, the total pain relief products market size was Rs 2500 crore. Volini has 13 per cent market share in pain relief products. He expressed confidence that their market share would be increased after the new launch of Volini Spray with 360 degree technology.