Rajasthan Royals Pledge 2 % Of Annual Profits Towards Welfare Of Girl Child

14 May, Mumbai

Rajasthan Royals Thursday announced its support for the development and welfare of the girl child and pledged two per cent of the annual profits of the company for the current financial year towards the cause.
Inspired by the Union Governments Beti Bachao Beti Padhao initiative, the Indian Premier League franchise has tied-up with two NGOs — Educate Girls and Aangan, who will be the beneficiaries of this funding.
The British Asian Trust (BAT), part of Prince of Wales Charities, will work as the implementation partner with the Rajasthan Royals.
The franchise wishes to heighten awareness around the issues facing the girl child, engage with its fans and other cricket lovers, utilize its digital assets to reach out to audiences and seek to make a difference by contributing brand support and monetary resources towards this cause through its corporate social responsibility (CSR) initiative. To create awareness of the campaign ‘Bat for the Girl Child’, Rajasthan Royals will conduct two activities during its home match against the Kolkata Knight Riders on on May 16 at Brabourne Stadium in Mumbai.
Spectators and players will release 1,000 balloons with the ‘Bat for the Girl Child’ logo to showcase their support for this cause on that day.
Ranjit Barthakur, chairman, Jaipur IPL Cricket Pvt Ltd, said, “The Rajasthan Royals campaign ‘Bat for the Girl Child’ is aimed at cricket lovers but also those of us who can make a difference. We believe that by working with Aangan and Educate Girls, under the aegis of the government, we can achieve so much more to change the lives of girl children in Rajasthan and India.
“With the brand and might of the Rajasthan Royals behind it, the team is hoping to gain momentum and generate more support from across its fanbase,” he added